Search
engine is a puzzle and we try to solve it by the SEO. Optimizing our websites
and building links along with positive reputation is what we try to do when we
are presented with this question. I have never come across a person who
confidently claims to know the secrets on Search engines and their indexing
pattern.
So, How do
we optimize our websites, how to build a positive reputation with Search
engine? The answer is simple. Instead of going behind the unknown territory and
trying to learn about the mathematics of indexing and ranking, we have some
universally accepted principles to follow. It begins with optimizing your
website, H1, H2 tags, creating a unique, original and keyword rich content etc.
Once the primary task of building our websites are over, we now move to
building links. These links can be created from Article marketing, Press
releases, Blog comments, Link trades, Forum posts, directory submission etc.
Along with Link building, we must also target the task of building positive
reputation for our website. These reputations can be build from famous web2.0
properties. Here again squidoo, hubpages etc comes in handy.