Make money

It is very easy to create a website these days. With the kind of templates and Content management systems (cms) that are available online, even my son who is only 6 could create a website. What is the lifeline of a website? Not a penny to guess, it is traffic. How you manage traffic to your website? You manage traffic to your website by Search engine optimization. (SEO)

What is Search engine optimization? It is nothing but welcoming the search engines to your website. You must lay a red carpet to Google, yahoo and Bing to visit your site, index it and rank it so that visitors come flowing to your website. To have these all powerful search engines visit you, you must do some optimization inside your webpage so that they like the content and index them.

Ask any of your peers about what is important? There won’t be any pause; the answer would be “The content”. You read it right. The first and foremost principle of SEO is content is king. The content must be unique and original. It should be written with your potential visitor in mind. He is coming to your website to learn few things.  If he doesn’t get what he requires he will just go away. So research your topic well before you write.

Couple of years ago, the buzz was SEO begins and ends with Meta tags. What a Specialist would do then? He will create a page based on a competitive keyword; optimize the web page with some keywords in html called Meta tags. Next thing you see is your page on the top of all the search engines. The Search engines have graduated from that period and now they are more competent.

We are not here to ponder over our back. We are here to learn the present trends. As I told it starts with the content which is unique and original. Before writing the content, you are advised to run a keyword check. This can be done with the help of Google keyword selection tools or word tracker. I particularly use word tracker to achieve good results. Now you have a list of keywords and number of times they are searched per day. You select the best keyword for your web page and proceed. This keyword should used in

1. The title of your web page
2. The first paragraph should have this keyword.
3. Once in every 500 words is the safe inclusion for your main keyword.

The important thing that we know is we just cannot afford to stuff our web page with keywords. Specialists would say 3.5 percent is the maximum keyword density that you can have for your web page.

Most people would stop at this point about keyword. There is some thing more that we must learn about Google here. Google is the best out there. It has the best indexing system. The results it returns are the most relevant. What is does is very simple. To rank a keyword to the top position of the search, Google bots scan the web page for related keyword. For example, make money online for example is your keyword. What Google would see is the keyword in the title, first paragraph and last paragraph, once in 500 words and it decides the page it optimized for the keyword make money online. Now it will scan for related keywords, like make money from home, making money online, make money online free etc so that it can decide that the website actually is optimized for the keyword. This is a point that you must have in your mind when you go on to optimize your website.

Another point we must understand is that we must optimize our website not just a web page. If your website has Search engine optimized material, Google will consider you an authority on the topic.

There is another point that we must have in our mind, is that it is not just the texts. The photos in your website must be optimized. You can optimize your photos and videos using keywords as the name and alt name. Having rich media contents like videos and photos enhance the ranking of your web page.

Now that you have completed the first step that is optimizing your web page for the selected keywords your second task begins. In our continuing effort to help you learn, we will bring you the next step in search engine optimization, ie building links to your website. So don’t go away, join our Feed and receive the updates that are coming your way. Speak your mind out by using the comments option. Finally social bookmark this page so that your friends can discover it too.