Press release and Search engine Optimization

Today we will have a look at press release distribution. What is a Press release? How to write a press release?. It is a story that is released to Press. What is the advantage of it? It has huge advantage. Search for a keyword in Google. 8out of 10 times you will see a press release in the top 10 results. That speaks about the important of this exercise. You have a huge advantage in link building with this strategy as it is viral. If you are looking for Search engine optimization, a press release could do wonders.

press-release

Press release

So now you know the importance of a release. Now is the question of how to write a press release and optimize it for Search engine. There is hundreds of website that offer this service. You can join and begin writing a release. I would advise you to begin writing in a word file so that grammatical and punctuation mistakes can be easily identified and corrected. A press release should be written like an article. We should in fact be more careful here as the target audience here is not the public but journalists. The story must be written like a news article with news value. The promotion of your product cannot be done here as it decreases the news value. You will be allowed a link to your website. If you self promote the very principle of doing this exercise that is Going Viral will not materialize. If you write a story that has a news value will be picked by hundreds of journalists thereby giving a great link building success. That is the ultimate aim of this link building exercise.

If you have a promotion or competition going on, inform your audiences because press releases have the time and date in it. While writing, there are some Search engine optimization principles that are to be adhered.

  1. Write an appealing title with your keyword.
  2. Optimize your release with keywords inside first and last paragraphs.
  3. Do not forget to include the relative keywords so that search engines will consider it as a web page of authority.
  4. Tag the articles with your top keywords.

Submit your release once you have completed and bookmark them. Bookmarking these articles will increase the chance of these articles picked up by Google and other search engines. There are many submission services that you can use to submit these press releases.

Press release distribution is a great option to build your Links. You can reap great benefits with it. We will have a new article tomorrow on Search engine optimization and Link building. We request you to join our Feed and bookmark this article so that your friends could benefit too. Lastly I request you to use the commenting facility here. Enable a useful discussion here

Press release and Search engine Optimization